I still remember I help my friend to boost up his business (I focus on business and small business but rules apply to small and big sites) site search engine optimization (so-called SEO) and ranking (almost get him to the top of his keywords)?? At that time, I have done a lot of research and get my hand dirty with it. I cannot say I am an expertise (15+ year web developer life in different PR, advertisement and marketing firm & department doesn’t make you know everything) and guarantee the result is the same (you know google and other company always change their rules and I might be wrong too), but I can share what I have done to help his site to boost up to ranking. But one thing, please forgive my typo or wrong wording because I write this in a very short time (let me know if there is any).
I write the this because a lot of friends ask me about it, so instead of reply email of my friend, I post this up. I will change this posts from time to time and hopefully help you or give you some directions in some way. Some of them is free without a dime, some of them is paid but certainly you need to put effort in it. Now, let’s go …..
First thing, remember, SEO is a point system in two main categories (there are more categories for sure):
1.) How closed related content you provide with a certain keyword, and
2.) How popular it is, this includes back links and related keywords (includes how many people search you, with a certain keywords).
There are something you can help to do SEO free or paid, I will only focus on a few things:
5.) Tools to monitor your SEO ranking
There are too many stuffs you can do for SEO in a way of technical aspect and PR aspect. For an example, a technical changes for your site from static HTML pages type to a Content Management type is beneficial to SEO and general marketing in some sense, because it provides a easier content additions and updates which googles likes newly added and updated contents. The dummy book cheat sheet on web marketing might be useful for you and this book is also a good start for you if you want something solid (Hey, solid physically). Sure, you can get on google and research this.
Also, one thing I have to point out, it is a constant fight for SEO. The company sites that I do SEO before has dramatically leaped in their SEO ranking, but because of competitors and many other reasons, it is will drop. So, you need to monitor it, do some PR work with it, do a lot of free stuff such free info session for people. In other word, SEO reflects how good your marketing, PR, QA and even engineering (product and service provide) is.
Last few word, SEO is only one of important web marketing tools (still there are google adsense, banner exchange, email marketing and etc), and also one area on marketing. Traditional marketing and PR method always help. (I am not professional in those area) There are still so many things for a business to be success (not only popular, but also ethical and benefit to the society). I wish you and your business become not only top in the search engine, but the top one one in the world.